Whether you’re selling the typical residential property or you’re selling high-end houses, smart real estate marketing strategies can help make or break your sales. Advertising and word of mouth are two ways to accomplish this, but you need to get creative.
Many real estate marketing ideas exist today, from creating stunning websites to using Instagram and Facebook ads and providing client testimonials. Here are 6 creative real estate marketing tips that you can use to boost your conversion rates and maximize sales.
Take Advantage of New Social Media Platforms
Real estate marketing ideas change frequently. Today, social media is front and center, working as one of the most powerful marketing platforms for many real estate businesses. A good chunk of sales usually comes from social media posts accessible to everyone.
Facebook, Twitter, Pinterest, and Instagram are just a few of the platforms where you can market your property. You must learn to use these platforms to maximize your success. Then again, you need to remember that you shouldn’t ignore new social media platforms.
For example, places like Tiktok are unlikely places for real estate advertisements, but you’ll also find that you can build an audience there. You can do virtual staging and show off the properties under your care. Creatively setting up staging videos and tips can help get you viral and maximize your audience reach.
Market Your Locale
In many instances, one of the best ways to sell more real estate properties is to market the locale. The thing is, you’re selling more than just a house—you’re selling an area. With beautiful pictures of local landmarks and familiar sites, you can showcase your area’s best to offer.
Find ways to market your locality. For example, you can feature the local culture in the area where you’re selling homes. Underscore the community aspect around the property, as many buyers care about these details when moving. Do weekly and monthly posts about local events, concerts, and other gatherings worth attending.
You can even use your posts to showcase places of interest in your area. The posts you share will appeal to people looking for houses in the area. Such posts are likely to bring you more leads and qualify them for people interested in the local culture.
Run A Referral Program
Another great way to promote your real estate business is to run a referral program. It’s not only about the money, but it’s also about making your customers happy. You can hire your customers as a referral program agent, giving them rewards when they recommend your services to their friends.
In addition, you can create a referral program on your website. This can encourage people to leave testimonials, which builds trust and credibility. The testimonials will also encourage people who visit your website to follow your real estate services. The more testimonials you have, the more people trust you.
A referral program creates social proof by creating a connection between your store and your customers. The more often they see others recommending your products, the more familiar they get with your brand. People will be more inclined to buy from you if they believe people already love the homes you sell.
Video is one of the most effective ways to market your real estate business. People want fast information in today’s fast-paced world, and many don’t have time to read long posts and pages. Video marketing can solve this problem.
People consume ten times more information in a video than on regular content, so it’s no surprise that video marketing is on the rise. While traditional video marketing is still popular, video marketing on Instagram, Facebook, and other social media platforms is also rising.
Video marketing is a great way to showcase your real estate business. You can use video marketing to promote yourself, your locality, and your real estate properties. You can post engaging videos on your pages and create video ads.
Real estate also markets well with video, giving you a way to show off the best points of the properties you sell.
Sell A Lifestyle
Many real estate businesses sell homes, but very few sell lifestyles. If you want to sell more real estate properties, you need to show people what’s so great about living in your area. Beyond simply showing a place, offer a lifestyle that customers can aspire to.
Take a lifestyle approach in your real estate marketing by showcasing the best of the town and the best of the region. You can talk about the local attractions, the scenic view, and the proximity to restaurants, bars, and other places of interest. Laser target the people that you want to enjoy the locale.
Market about the lifestyle and activities in the area, from music festivals, sporting events, and hiking opportunities. You can also talk about all the activities they can participate in, such as hiking, swimming, and fishing. Feature small businesses around the area that would-be buyers can visit.
You can even talk about how the residents can save money, such as utilities, gas, and groceries. Talk up the benefits customers can enjoy by buying into the local lifestyle. People want to know that they can save money by living in your community and how they can fit in.
Make Your Site Mobile-Friendly
Today’s society is mobile-first, so while desktops are still in use, most web users are already on their phones and tablets. Having a marketing website for real-estate property is a must, and everyone should have it; this strategy is a no-brainer. Not everyone, however, has a mobile-friendly real estate website.
Most buyers today prefer using their phones to search for properties. Having a mobile-responsive site allows you to open up your market to more buyers. To make your site mobile-friendly, you’ll have to make a few changes.
For example, your call to action buttons will have to be bigger and more noticeable. The buttons should be easy to tap and shouldn’t require too much effort. Most website builders now follow responsive design, but make sure these work. Test them out before deployment to ensure customers can take advantage of them.
The Bottom Line
You need to stand out amongst the crowd as a real estate business. You need to market in a way that gives you an edge, capitalizing on your product. You need to stand out, and you need to do that creatively.
There are many real estate marketing ideas that you can use, but not all of them will work for everyone. The key is to tweak your marketing strategies in a way that maximizes your marketing goals and makes your process effective. Our tips should give you a good idea of separating yourself from the rest.